Tanker behavior
Think it all through, then start.
Big concept. Six months of preparation. Steering committees. Gold-plating. By launch the market has moved on. Or the concept dies before launch.
E
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POWER · Principle 4 / 5
E · Experiment
Learning fast beats planning slow.
Adaptability comes from experimenting. In a VUCA world, fast learning matters more than perfection.
The idea
Mistakes aren't sanctioned — they're a source of learning.
Experimenting means trying new things, testing hypotheses, and allowing controlled failure. Like an octopus uses its arms flexibly and tries new paths, the organization stays nimble. Innovation doesn't come from planning alone — it comes from continuous trying and adapting.
Eine Beispiel-Blockade aus dem POWER-Prinzip Experiment.
What it means in practice
Four traits of productive experiments.
Small
Take small bold steps.
Instead of big bets: small, controllable experiments. Low cost, low risk, fast insight. 'Try it, then we scale.
Fast
Get feedback fast.
Weeks, not months. Contact with reality as early as possible. Hypotheses get tested early, not at launch.
Iterative
Learn, adapt, repeat.
Every experiment yields data — even when it fails. That data flows into the next iteration immediately. Learning is the real output.
Systematic
Use insights deliberately.
What we learn gets documented and shared. So that other teams don't repeat the same mistake. Learning becomes an organizational asset.
In everyday work
What you notice in practice.
Octopus behavior
Start small, learn fast, then scale.
MVP in 2–4 weeks. Real customers in real use. Data flows back, the concept adapts. When we scale, it's based on reality — not assumptions.
On point
Curiosity in times of uncertainty creates opportunity and the drive for change.
Take the test→